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Customer Relationship Management Best Practices

Is CRM Marketing Too Old School for Social? Social marketing purists say that I don’t get it. They claim the real value in social marketing is not measurable in the “old ways” of direct marketing. When...

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Tackle Customer Engagement Like A Pro

The More You Repeat Yourself, the Less Customers Listen This post is focused on email marketing, but I think you’ll agree that the principles can be applied to other aspects of online marketing. For...

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CRM Best Practices for 2012

Move Over, CRM: CEM Is Transforming Marketing ROI Customer experience management (CEM) represents an inflection point in marketing—one that marketers should be using to gain advantages for their...

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